Articles

Our articles are in relation to design, marketing whether for an author, book exposure or small business and their products. We also have an assortment of articles for authors through different phases of the writing process. More articles coming soon.

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Banners: The Next Generation

Banners used to be used to promote your site, not anymore. In the beginning of personal and business sites, banners were the main marketing tool for websites. In our fast-paced progress of internet marketing, banners are now used for multiple services, products, events and strong web presence...more

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The Art of Successful Blogging

The first thing my clients always say to me is, "I don't know what to write on my blog," or "I post my book updates but no one ever leaves comments."

You leave this world and you create a different reality, you are in the zone and time just slips to another dimension away from you, and all the while your new book is cooking...more

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Free Websites...Are They Worth the Cost?

Free websites come in all shapes and sizes. Even your internet company will offer you a free webpage with your service. You can get free sites at Geocities, Freewebs, MySpace and the list just goes on and on.

You need to ask yourself, "Who is paying for the site or pages hosted on the server? How is it being supported? Why are they so generous?"...more

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Why You Need a Newsletter

If you are a small business owner you definitely need promotion. And, if you are an author—you are the product—so you’ll ultimately need self-promotion. Newsletters can not only inform your readers of reviews, future releases, appearances, contests and more, but can serve as a helpful source of information for you to analyze the growth and success of your business/site...more

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Tips for Successful Publicity

If you've written for any length of time then you know characterization is important to shape your characters so that the readers either love them or hate them. A character that leaves the reader feeling ambivalent can be disastrous to your book sales. You must create a heroine the readers will connect with, someone they can empathize with, sympathize with and root for time and again...more

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A Successful Author Brand for a New Author

You have a book contracted. Now you need a website. When thinking of a website design there are several factors to consider: Naturally, you will want the genre of your books to reflect in your website. If you plan on writing in multiple genres, then you will want to keep a neutral design so that the books themselves reflect the different genres...more

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Help, I Think I’ve Been Scammed

Greenery doesn’t just apply to trees. When I started writing years ago, I could have given the Hulk a run for his money. I knew nothing about the art of writing, much less the business of writing. I only knew I wanted to write, which isn’t necessarily a bad thing. So excited and eager, I began my journey toward a career as an author...more

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A Heroine's Paradise An author's insight into the women who make the romance

If you've written for any length of time then you know characterization is important to shape your characters so that the readers either love them or hate them. A character that leaves the reader feeling ambivalent can be disastrous to your book sales. You must create a heroine the readers will connect with, someone they can empathize with, sympathize with and root for time and again...more

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Can We Critique You?

While a lot of authors will shy away from critique groups, I find them to be a saving grace. I've been blessed with a wonderful critique partner who, while telling it like it is, doesn't feel the need to rip my writing to shreds. If you find yourself receiving countless rejections, I have a few suggestions that go hand in hand with critique groups...more
 

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Presenting to Publishers

Personal experience has taught me that there is a certain protocol to follow when you submit your manuscript to a publisher. Unfortunately, not every new author knows “the rules”, so to speak. All of the suggestions listed below aren’t necessarily things you have to do, like keeping a manuscript tracker, but all of them will help you in your quest for publication...more

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Why You Need a Newsletter

If you are a small business owner you definitely need promotion. And, if you are an author—you are the product—so you’ll ultimately need self-promotion. Newsletters can not only inform your readers of reviews, future releases, appearances, contests and more, but can serve as a helpful source of information for you to analyze the growth and success of your business/site...more

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Making Your Book Signing a Success

Everyone of us has heard the horror stories about book signing catastrophes, and all authors have the compelling fear that it will happen to them. So the question is "What can I do so this doesn't happen again or to me?"

In a perfect literary world, you schedule book signings, show up, and everything runs smoothly. You come in smiling, there are long lines waiting for that autograph, and all the books are sold with no fear of returns the following week....more