Articles

Why You Need A Newspaper
By M.L. Benton

If you are a small business owner you definitely need promotion. And, if you are an author—you are the product—so you’ll ultimately need self-promotion. Newsletters can not only inform your readers of reviews, future releases, appearances, contests and more, but can serve as a helpful source of information for you to analyze the growth and success of your business/site.

Printed Newsletters can be published and distributed according to individual needs (monthly, or quarterly.) Printing costs can be kept to a minimum with black & white printing; or if your budget is a bit more expendable, capture your reader’s attention with a vibrant-colored logo, text and graphics. Whether you use b&w or color printing, adding a newsletter into your budget keeps and attracts new clients!

Online Newsletters are more proficient and are more cost effective. They may be somewhat casual in generating simply for the purpose of notifying those that subscribe. Yet at the same time, you can go elaborate and classy. Think about the design of your newsletter. There are a few things to keep in mind.

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Graphics. Keep your graphics to a minimum in your design. The more heavily graphical the longer the newsletter will take to download in a persons email and their email will clog. This will cause them to unsubscribe. Also you will need your graphics to be embedded. This will keep your template from falling apart with the different email servers your subscribers use.

Content. Naturally you will want all of your latest news, such as press releases, new contracts, appearances, awards, and contests, you will also want to include topics of interests, like a short article, a recipe, or a topic related to an interest or a hobby. Share some of your idea's and tips in each issue

Keep the number of pages to a minimum. After all, this is a newsletter, not a magazine or newspaper. Newsletters are best if designed to be read in one sitting. This can be easily achieved by writing a blurb in your newsletter and adding a "...read more" to the end and link it to your related subject at your site.

The best tip I can give you is, to be consistent. If you decide to release a newsletter monthly or quarterly, be sure you mark it on the calendar. So you don't miss it.
 

M.L. Benton
Moonglade Marketing

Rachel Carrington is a multi-published author of fantasy and paranormal romances and currently writes for Ellora’s Cave, Samhain Publishing, Five Star/Gale, and Red Sage Publishing. Rachel has also written extensively for magazines, e-zines, and newspapers. Readers can visit her on the web at www.dawnrachel.com  or www.moongladeeliteauthors.com.